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Case Study: The Tampon Book Copy

Sometimes you have to go hunting for great examples of Corkscrew Thinking in Action, other times they are so blindingly brilliant that when you come across them you can’t help but sit up and pay attention. This case study is definitely an example of the latter. This story has made such an impact that it has already triggered political change and a re-evaluation of taxation of female hygiene products.

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HATCH

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Kuchentratsch

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How 160 Characters Helped Me Land My Dream Job

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Change A View

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A short introduction to the ABC’s of Courage

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Why you can’t afford to ignore Self Branding

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Eggs & Bread

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Boston Tea Party

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Make Sense

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About Author 01.

Martin Solonick

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